Ormedplus
First Bauerfeind quality partnership established in Eastern Europe, 24.06.2010
Polish company Ormedplus is the first official Bauerfeind quality partner outside Germany. The contract for this partnership was signed last week in Zeulenroda. Ormedplus directors Filip and Dominik Wegorek had heard of the quality partnership program in Germany. Convinced by the products and enthusiastic about the program, they became partners with Bauerfeind.
"The decision to become quality partners with Bauerfeind was a very easy one for us", explains Filip Wegorek. He cites the quality of the products and the professional theoretical and practical training as reasons for this.
Ormedplus currently runs a medical supply retailer in Warsaw and wants to expand further: there are plans for stores to be opened in Polish cities, with the opening of a new Ormedplus medical supply retailer in the center of Katowice imminent. This store will exclusively sell Bauerfeind products.
In Poland there is a strong emphasis on quality awareness: despite the additional costs, patients increasingly make use of private service providers and opt for high quality health products.
"Our strategic business direction and Bauerfeind's philosophy and quality concept are well suited to one another", explains Dominik Wegorek. The Ormedplus product range includes supports, orthoses, medical compression stockings and orthopedic orthoses from Bauerfeind. The foot pressure measuring device MediLogic® and the vein checking equipment VenoScan are also included.
As Ulf Harzmann, Bauerfeind sales manager for Eastern Europe, says, "The same rules apply for the quality partners in Poland as in Germany."
The quality partner program is based on the principle of a "trade-off of services": Bauerfeind provides high quality products which are always in line with the latest medical advances. The medical supply retailer has the task of giving patients competent advice and providing them with a comprehensive service. This is where the quality partnership comes into play. The medical supply retailers make use of training and further education opportunities provided by Bauerfeind and implement special marketing measures which raise awareness of the range of products offered by the medical supply retailer. To date, more than 1,000 partners in both production and retail have joined this initiative in Germany. The program is now starting up in Poland with Ormedplus.
Photo:
After signing the contract in Zeulenroda: Ormedplus directors Filip (left) and Dominik Wegorek, together with Bauerfeind sales manager Ulf Harzmann (center).
Contact:
Simone Gebler
Corporate Communications
Bauerfeind AG
Triebeser Straße 16
D-07937 Zeulenroda-Triebes, Germany
Phone: +49 (0) 36628-66-16 35
Ulf Harzmann
International Sales Manager
Bauerfeind AG
Triebeser Straße 16
D-07937 Zeulenroda-Triebes, Germany
Phone: +49 (0) 36628-66-17 80
